Home Warranty of America
Home Warranty of America (HWA) was founded in 1996 in Buffalo Grove Illinois to provide home warranty coverage for houses, townhomes, and condominiums.
Since that time, HWA has experienced remarkable growth and has become one of the larger suppliers of home warranty services. They are now licensed to do business in 48 states and expect to be fully national shortly.
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HWA provides its products directly to:
- Homeowners
- Condominium associations
- Residential property managers
- Real estate agents
- Insurance professionals
- Developers
- Title companies
- Bankers
- Mortgage brokers
It is clear that they have made an effort to develop a channel marketing approach. Of the nine categories of clients listed above, only one is the consumer directly. The company relies on relationships with corporations in the real estate industry and markets their warranty products as ancillary to either one of the many aspects of a real estate transaction or to the developer of a real estate project as an attractive addition to the homes and condominiums that they are putting on the market.
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Home Warranty has three basic warranty options available: Gold, Silver and Platinum, each with its set of benefits and limitations. Most home warranty contracts go to some lengths to define their limitations. It is important that any homeowner contemplating a thirteen month contract such as HWA offers be fully acquainted with the services that are not included, as well as the benefits of the agreement.
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